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19. Books Don’t Grow on TreesA local community college professor decided to fight back. “The price of books for our students is just getting higher and higher and, combined with the rising cost of tuition, it’s killing these kids,” said Peter Jason, Ph.D. “Remember, students are one of the poorest groups of people in America. Almost half of them have at least one part-time job. In fact, one of my students has three jobs. She is a part-time sales clerk at a clothing store three days a week, then works three evenings a week as a pizza cook, and on weekends she does manicures at a beauty salon. And she still manages to have a high GPA and go to school full-time.”
Textbook prices are traditionally high. Adding to that problem, many college instructors change textbooks year after year; they either upgrade to a new edition or switch to an entirely different textbook. This further hurts students because if an instructor no longer uses a particular textbook, that book has no resale value.
Dr. Jason decided to make life a little easier and a lot cheaper for his students by writing his own book on public speaking. “Many books have an increased price because of bells and whistles: CD-ROMs, lots of color photographs, and lots of graphics. I talked to my students, and many of them, like me, prefer to keep things simple. So, during a sabbatical a few years ago, I wrote my own textbook. I made sure that it wasn’t long-winded. I called it Successful Public Speaking: How To Be Brief, Concise, and to the Point.
“Compared to most other public speaking primers, mine is half the number of pages, and one-third the price. That is, $30 instead of $90. Plus, it is published in a three-ring binder format. So, when I wrote a second edition last year, students only had to buy the 35 new pages and delete 35 of the original pages. For only $7.00, they had upgraded to the new edition. I’ve had great feedback from my students about this loose-leaf concept. Maybe the word will get out, and more writers and publishers will try it.”
26. Happy and Unhappy Renters
Samantha, like many renters, is tired of renting. One reason is that her annual rent goes up like clockwork. Every year her landlord raises the rent five percent. Another reason is her neighbors. “New neighbors always seem to be more inconsiderate than the ones who moved out,” she said. “My first neighbor was a door-slammer; I always knew when he came home or left home. After he moved out, a saxophonist moved in. A saxophonist! He practiced two hours a day. On Saturday his friends would come over and I’d get to listen to a whole band. I called the police, but they said saxophone playing is permitted in apartments for up to four hours a day, because saxophone playing is job-related. They told me I was lucky that the guy was only playing two hours a day!”
There are many unhappy renters, but there are also happy renters. “I’ve been lucky my whole life,” said Howard, a middle-aged man. “My neighbors couldn’t have been any better if I had picked them myself. One neighbor was a chef. He’d bring me the best leftovers in the world. Another neighbor was a pianist. She played the most delightful music. Another neighbor was a mechanic who did my tune-ups and changed the oil in my car. My latest neighbor is a birder; we go birding every weekend with our binoculars.”
Different persons have different attitudes. Samantha saw the saxophone player as irritating, yet Howard saw the piano player as delightful. Millions of people would be happy just to have a roof over their head. Yet there are millions who would complain that their roof is the wrong color.









1. Sara Went ShoppingSara Smith, a Pasadena resident, went shopping. She is 30, and has lived at 3037 N. Foothill Street since 1992. Sara has been married to John for seven years. They have two children; Bob is five years old and Nancy is three. Sara owns a 1995 four-door blue Toyola. At 9 a.m., Sara got into her car and drove to Barget, a department store a mile away.
Barget was having a holiday sale. Sara bought a four-slice toaster for $29.95 plus tax. The regular price was $39.95. She paid by check. On her way home, Sara stopped at MilkPlus to buy a gallon of nonfat milk. The milk was $3.50. Sara got 50 cents back in change.
Sara arrived home at 10 a.m. John and the kids were still sleeping. She woke them up and then made a hot and nutritious breakfast for everyone.
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62. Eat Your Vegetables


The federal government, displaying even less sense than usual, has yielded to the French fry industry. Frozen French fries—sliced, fried in oil, and then packaged—are now approved as “fresh vegetables” by the US Department of Agriculture.
The French fry industry has been petitioning the USDA for years to get this approval. They say that their product is similar to cucumbers that have a wax coating. They argue that they use 100 percent vegetable oil, which is much healthier for consumers than plain wax.
Most consumers, of course, beg to differ. “You must be joking,” said Annie, 50. “How can you consider a product that’s deep-fried in oil to be a fresh vegetable? Even if I steamed broccoli, I could no longer call it fresh broccoli—it’s XXXXXd! I wish I were a lobbyist, so my congressman would help me. Unfortunately, I’m only a tax-paying citizen.”
The USDA defends its decision, saying that potatoes undeniably are vegetables. Although French fries are fried in oil, they are still potatoes. If you let them sit on your countertop for a couple of weeks, a USDA spokesman said, the fries will rot just like all other fresh vegetables.
Consumer advocates say the USDA has totally lost touch with the consumers. “They'd probably declare that eggXXXXls are nutritious if a lobbyist asked them to,” said one advocate.











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